Grup Carrella

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Carrella, un projecte que neix de la terra

Carrella és un projecte familiar vinculat al territori que dona valor al producte de proximitat. A partir dels nostres ametllers elaborem productes naturals amb processos artesanals i amb respecte per la natura, les persones i la terra.

El projecte Carrella va néixer amb la voluntat de reconnectar amb la terra i amb una manera més conscient de consumir. Apostem per productes naturals, elaboracions artesanes i una relació directa amb el territori. Creiem que la qualitat comença a l’origen i que la natura ens pot donar tot allò que necessitem si la cuidem amb respecte.

Descobreix qui som
A wide photographic scene of a Mediterranean almond grove in late summer, with rows of robust almond trees bearing pale green husks, their twisting trunks and textured bark clearly visible. The ground is a mix of dry soil and scattered almond shells, conveying an honest connection to the territory. In the distance, low rolling hills and a clear blue sky frame the landscape. Soft golden-hour sunlight bathes the grove, casting long, gentle shadows between the rows. Captured from a slightly elevated angle with sharp focus throughout, the composition follows the lines of trees into the horizon, creating a serene, professional atmosphere that communicates respect for nature and local agriculture in realistic, natural colors.

La terra i l’origen

Tot comença amb els nostres ametllers. Després de la recol·lecció, les ametlles s’emmagatzemen al nostre magatzem d’Abella de la Conca, on es trenquen i s’esclosquen segons la demanda. Les ametlles senceres es destinen a productes alimentaris i les trencades a l’elaboració d’olis vegetals naturals. Treballar des del territori significa respectar la terra i els seus ritmes.

Descobreix el territori

Els nostres valors

A Carrella treballem guiats per valors que defineixen la nostra manera de fer: proximitat, respecte per la natura, qualitat artesanal i compromís amb el territori. Apostem per productes naturals, sense additius ni conservants, i per processos que respectin tant la terra com les persones que hi treballen.

Descobreix els nostres valors
A neatly arranged still life of assorted almond-based products on a clean, matte white surface: a brown kraft-paper bag of whole almonds with a simple, elegant label reading “Projecte Carrella,” a small clear glass bottle of cold-pressed almond oil with a natural cork, and a bar of creamy, handmade almond soap tied with coarse twine. Whole and sliced almonds are sprinkled around, adding organic texture. The background fades into a soft, neutral blur. Diffused daylight from a nearby window creates gentle, even lighting, minimal shadows, and accurate, natural colors. Shot from a slightly elevated, three-quarter angle with balanced composition, the scene feels modern, professional, and trustworthy, emphasizing artisanal quality and natural ingredients through photographic realism.
A wide photographic scene of a Mediterranean almond grove in late summer, with rows of robust almond trees bearing pale green husks, their twisting trunks and textured bark clearly visible. The ground is a mix of dry soil and scattered almond shells, conveying an honest connection to the territory. In the distance, low rolling hills and a clear blue sky frame the landscape. Soft golden-hour sunlight bathes the grove, casting long, gentle shadows between the rows. Captured from a slightly elevated angle with sharp focus throughout, the composition follows the lines of trees into the horizon, creating a serene, professional atmosphere that communicates respect for nature and local agriculture in realistic, natural colors.

Projectes

Carrella és també un conjunt de projectes que comparteixen la mateixa filosofia. Casa Carrella és una botiga de proximitat amb productes de qualitat i elaboracions artesanes. Fruits Secs Carrella treballa la producció i distribució de fruits secs amb especial cura per l’origen. Carrella ofereix una selecció de productes gastronòmics de proximitat que elabora al seu propi obrador amb les seves propies ametlles.

Descobreix els projectes

Conexió amb la natura

Respectem la natura entenent que en som part responsable. Treballem per reduir residus i aprofitar els recursos de manera conscient. La closca de l’ametlla es reutilitza per biomassa i la pell es destina a projectes locals. Petits gestos que formen part d’una manera de fer més responsable.

Descobreix els nostres valors
A neatly arranged still life of assorted almond-based products on a clean, matte white surface: a brown kraft-paper bag of whole almonds with a simple, elegant label reading “Projecte Carrella,” a small clear glass bottle of cold-pressed almond oil with a natural cork, and a bar of creamy, handmade almond soap tied with coarse twine. Whole and sliced almonds are sprinkled around, adding organic texture. The background fades into a soft, neutral blur. Diffused daylight from a nearby window creates gentle, even lighting, minimal shadows, and accurate, natural colors. Shot from a slightly elevated, three-quarter angle with balanced composition, the scene feels modern, professional, and trustworthy, emphasizing artisanal quality and natural ingredients through photographic realism.

Carrella és més que una marca. És una manera d’entendre la relació amb la terra, amb el menjar i amb les persones. Un projecte que neix del territori per oferir productes naturals i honestos, elaborats amb respecte i amb voluntat de contribuir a una manera més conscient de viure.

A close-up photographic view of a polished wooden workbench in a small family workshop, covered with tools and raw materials for processing almonds. A large, shallow metal tray holds freshly cracked almond shells, revealing smooth, ivory kernels beneath. Beside it, a traditional hand-operated nutcracker with a worn wooden handle shows subtle patina and use. The background reveals stacked wooden boxes marked with handwritten labels indicating harvest dates and plots, softly out of focus. Natural side light from an unseen window washes across the bench, emphasizing textures in the wood, metal, and nutshells, while casting gentle, directional shadows. Captured at a low, oblique angle with a shallow depth of field, the mood is quietly industrious and grounded, conveying craftsmanship and care within a clean yet rustic aesthetic.
A minimalist photographic composition of a single, beautifully presented almond spread in a small, clear glass jar, its creamy, slightly textured surface visible through the sides. The jar sits centered on a smooth, pale stone slab, with a few whole almonds and a delicate swirl of the spread on a small wooden tasting spoon beside it. The background is a soft, warm off-white gradient with no distractions. Gentle, diffused natural light from above and slightly to the left creates subtle highlights on the glass and smooth, soft shadows beneath the objects. Shot at eye level with a shallow depth of field and a rule-of-thirds composition, the image feels refined, contemporary, and professional, emphasizing purity, quality, and the natural origin of the product.
A top-down photographic view of a beautifully arranged tasting board featuring multiple almond-based creations from Projecte Carrella: a small bowl of roasted salted almonds, another with lightly honey-glazed almonds, a slice of rustic bread spread with almond cream, and a small glass of almond milk with a smooth, opaque texture. The board is made of warm, knotty wood, resting on a linen table runner in earthy beige tones. Natural midday light from a nearby window illuminates the scene evenly, with soft, realistic shadows and rich, natural colors. The composition is carefully balanced, with negative space around the board to keep the mood calm and sophisticated, highlighting variety, proximity, and quality in a clean, appetizing, and professional photographic style.